If you’re an entrepreneur or part of a start-up, you probably already recognize how important it is to get active on the web and in online marketing.
Unlike what some may lead you to believe, getting your business online need not take a lot of money, or even too much time.
At Concept 5 we follow the simple steps below to get any new company or brand established online. Once this foundation is in place, we can develop online marketing programs around a business’ goals and priorities.
- Develop your Online Strategy. This is the most important — and most overlooked — requirement to online business success. Don’t invest time and money online just to do it. Instead, think strategically about why you’re doing these things. What do you need to accomplish? Hint: What are the goals of your new business?
- Register domain names – take domains that are similar or could be confused with your company’s name, if available. Don’t spend too much on esoteric domains that registrars try to sell you such as .biz, .us, etc. Unless you’re a non-profit, it’s still the dot-com domains that matter. Select the primary domain, which will be used for website and company email.
Concept 5 is pleased to announce our support of the 2015 Long Island Web Awards. Created “to recognize Long Island websites that use the Internet to create and collaborate with our communities or help support our local economy,” LIWA is perfectly representative of a key goal of Concept 5: to help Long Island organizations advance and succeed in the digital world.
This is our second year assisting the Long Island Web Awards, but first as the organization’s primary sponsor. All Long Island-based businesses and organizations are invite to submit their website or social media page to the awards at www.longislandwebawards.com/submit-a-nominee. You can also vote for your favorites in 12 different categories. This year’s LIWA runs until September 1, 2015. Good luck!
Brochure-ware is dead. Bury yours today.
We all know how traditional B2B website design differs from their B2C cousins. B2B websites are typically more “get to the point,” lacking the glamour and glitz that consumer-facing websites incorporate to try to make their brands more engaging to visitors.
The assumption web agencies and their designers make here is easy to understand: harried corporate managers, purchasers and decision makers don’t want to be distracted with big imagery or a lot of “puff” — they just want to get info on the product or service they’re looking for and move on.
With that in mind, we’d argue that no website, B2B or B2C, should ever be distracting, or make getting information about a product difficult. One of the best examples of this is the ever-cited Apple website: it’s a consumer-focused site, but still relies on very simple clean design and easy navigation — little in the way of bells and whistles. (Although interestingly Apple has recently added full-size background images to its homepage.)
But back to B2B Website design… the designers at Concept 5 propose something of a paradigm shift (gosh I hate that expression). Instead of designing B2B companies’ websites as staid, logo ‘n text-only, make them, well, interesting, for a change.
There is a rationale for such crazy talk: as reliance on the Internet continues to grow, and becomes more and more a part of our daily business lives, a website simply must stand out in the crowd to make an impression. In other words, there was a time when just having a website at all made a B2B organization appear forward thinking. But those days are gone, compadre. [Read more…] about B2B Website Design Part I
AdWords advertising. We often find ourselves telling clients “Don’t do it.” Or, at the very least, “Don’t rely on it.”
Years ago – like 6 – 8 years, which in Internet terms is a millennium, Advertising on Google AdWords was a grand equalizing force. Any Tom, Dick or Harriett could create a campaign and start delivering high quality traffic to their website at a reasonable cost. Win-win, no bones about it.
But nowadays, the metrics of this channel have changed dramatically, making it impossible or nearly impossible for small and mid-sized business to turn a profit using AdWords. In fact, most small businesses can’t break even using AdWords.
This goes for many large businesses as well, but they don’t care. And that is the key difference, and precisely why small brands using AdWords nowadays are being bludgeoned out of existence. Let me explain:
is was so great at acquiring customers that large organizations have carved enormous budgets devoted to AdWords spending. It’s not unusual for a big brand to spend $300,000 to $500,000 – per month on their AdWords campaigns. The large e-commerce websites spend much more than that. (yep, the stock market typically gets things right). But it’s not just these colossal budgets that uneven our playing field. It’s the economics of their ROI:
Large companies have a per-acquisition dollar amount that is not tied to profitability. (Sometimes not even grounded in reality, but that’s off-topic for today) If you don’t care what you spend on acquisition, or don’t care if it’s even remotely profitable, you’re at a tremendous advantage over smaller organizations, who must tie acquisition budgets back to sales and profitability. Heck, I remember my days in corporate America – I was often yelled at for not spending enough. Never mind that I had AdWords maxed out in numerous countries, and more clicks weren’t ever going to convert – one had to spend his entire budget by the end of the fiscal year. No exceptions. [Read more…] about Google AdWords – Destroyer of Small Business
Concept 5, a Long Island online marketing leader, is pleased to announce that we’ve been selected as a finalist in the Hauppauge Industrial Association’s “Rookie of the Year” award.