Video marketing has arrived — in a big way. By 2016 video ad spending is expected to exceed $9 BILLION. Why? Because video is a powerful mechanism for businesses to communicate their core message while sharing insight into the company’s personality — ultimately resulting in increased brand awareness and purchase intent.
First, the Facts About YouTube
- YouTube is the #2 search engine in the world (the first is its owner, Google)
- It has over 1 billion global users who view over 4 billion videos per day
- 152 million users are in the U.S.
- 40% of videos are watched on mobile devices
- Almost two-thirds of users are under 34 years of age.
- 53% are women
- YouTube’s monthly viewership is the equivalent of about 10 Super Bowl audiences
So Why Should Long Island Businesses Take Web Video Marketing Seriously?
YouTube is the #2 search engine in the world and, YouTube videos are shown on Google result pages (the #1 search engine in the world). This means that when someone is looking for your products and services, they’ll not only see a link to your website, they’ll see your video. Your company will stand out among the competition enabling you to boost awareness and start the sales process immediately.
Video humanizes your business. As the next best thing to face-to-face communication, web video enables you to share vision, passion, and expertise while communicating the personality and tone of your brand and employee attitude.
Videos can turn warm leads into sizzling hot leads. Creating product demonstration videos is an easy way to educate prospects and existing clients about new products. Moreover, why not introduce prospects to the management team through short videos explaining their role, responsibilities, and why they love coming to work everyday? [Read more…] about Why Long Island Businesses Need to Take YouTube Seriously