Concept 5 was founded by two Internet marketing pioneers who worked together in the early 90’s, through the Internet boom, and later branched out to become top e-commerce and online marketing executives in major corporations. Their passion for online marketing and unrelenting desire to provide clients with the most strategic, innovative marketing programs has grown into two service branches: working with agencies and working with directly with brands.
Concept 5 provides businesses with consulting services for online strategy, including website, email and social media support. Concept 5 also acts as a “secret weapon” for established agencies and PR firms who do not have online expertise in-house and want to expand their product offering to their clients.
We are not an agency – we are a for-hire team of online professionals for businesses, helping them to establish their online presence and expand their reach and customer base online.
We believe that by blurring the lines between agency and staff, and by immersing ourselves in our client’s business, we are better able to understand their unique opportunities and develop programs to reach their goals.
Our Team
Gina Kearney, Co-Founder
Gina is an online direct marketing and e-commerce industry veteran with more than 18 years of online marketing experience.
Prior to founding Concept 5 in 2007, she successfully managed Internet acquisition for Bookspan, the largest book club operator in North America (Book-of-the-Month, Doubleday, Literary Guild, etc.). Additionally, Gina has many years of social media marketing, local and geo-targeted marketing, Search Engine Marketing, website design and development, technology and platform development, and online promotional experience.
Robert A. Kenney, Co-Founder
Robert has worked on Internet initiatives since before the Web existed. He has over 18 years’ experience in web development, e-commerce and online marketing and has been a speaker at numerous conferences including eTail: East and Luxury Interactive.
Robert’s career began in 1994, working on the pioneering Net Guide series of Internet books with Michael Wolff, founder of one of the world’s first Internet businesses. At the birth of the Web Robert joined Time Warner’s Court TV, where he oversaw the company’s first online venture, CourtTV.com. In 1996 he became a partner at the start-up Promotions.com, where he managed the popular portal Webstakes.com. The company grew to a Nasdaq IPO prior to be being acquired by iVillage in 2001.
Robert then joined the Shiseido Americas Corporation, where for nine years he oversaw E-commerce strategy and Web development for a number of prestige brands, most recently serving as Executive Director, E-commerce for NARS Cosmetics.
Connect with Robert on LinkedIn
Concept 5 was founded on the premise that good relationships make good business. We don’t see ourselves as having clients, but as an extension of our clients’ businesses themselves. The same holds true for our dedicated team. With our extensive experience in online marketing and website development, Concept 5 has been fortunate to attract and employ some of the most accomplished online marketers, copywriters, web designers, direct marketers and developers.
We’re always looking for talented partners – if you are experienced in digital marketing, introduce yourself.
